By 
“Air France has taken airline promotion to a new level with a striking campaign in collaboration with the BETC agency, celebrating the airline’s 80th anniversary. Captured by Argentine photographers Sofia & Mauro, the campaign features bold and colorful posters that blend high fashion with aviation. Models like Ali Michael and Bette Franke star in this visually captivating campaign, which will be rolled out in 12 countries, including France, Germany, Brazil, and the USA. The campaign will span across print, digital, and social media, delivering a vibrant and exciting message that aligns with the French lifestyle.
By combining elements of heritage and modernity, the campaign associates flying with iconic French locations and the elegance of French culture. Frédéric Gagey, Chairman and CEO of Air France, highlighted that 2014 marks a significant year for the airline’s commercial efforts. With the introduction of upgraded products and services, new destinations, enhanced digital services, and more accessible Mini fares, Air France is making a major investment in its brand. This campaign is designed to support the airline’s sales objectives and is a key part of the Transform 2015 plan.”